Over the last six few months we have seen Twitch begin to move back to its Justin.tv roots by introducing more variety into Twitch. Justin.tv was for a long time a site for the streaming of everything. It was the Wild West, people pretty much streamed whatever they wanted ranging from the video game streams we see on Twitch now, to illegal rebroadcasts of sports programming. Justin.tv quickly became the internet’s destination for video game streams and closed its doors to re-brand itself as the Twitch we know and love today.
Now we are seeing Twitch, intelligently, re-diversify. Starting a few months back with the addition of Creative Streams and the launching of the Bob Ross streams, we are now seeing Twitch double down on creative content. In what could be seen as an attempt to encourage even more variety among the creative streams to go along with the musical and artistic content we are seeing the content tab become lush with Twitch is introducing a 24/7 Julia Child cooking channel.
Some may be frustrated by these moves – mostly individuals who appreciate their walled garden of gaming content not wanting he site to get too far away from gaming. I however love the moves. We on Twitch are communities of people, and people have multitudes of interests not only in gaming but also in art, cosplay, programming, and yes – even cooking. I applaud Twitch for encouraging content beyond gaming and look forward to seeing what interesting things us can Content Creators think of next. What are your thoughts on the move?